Tuesday, May 20, 2008

What service will fetch Solutions provide Simcona Electronics?

The electronic components market remains quite fragmented. The barriers to entry are being raised all the time and increasingly there are fewer distributors that can compete and survive in the high customer service distribution space.

Today's customers are looking for the following from their distribution friends like Simcona Electronics:
* A breadth and depth of quality franchised components
* Self-Serve B2B capability ....No Sales assist like Digikey and the other catalog houses
* RoHS Product identification and availability
* Superior Logistics to service customers globally
* High Quality, reliable Product Data and Information

Customers also want access to :
* A company that can guarantee its product integrity
* Company specific pricing capability
* A company "e-Catalog" that will allow all the sales-chain to have access to procurement information globally
* Simcona Virtual Platform will provide to the Manufacturers Representative Point-of-Sales" credit for internet order tracking
* Provide the most accurate, updated product information available On-Line for 24/7 referral
* Offer same or next day delivery

"fetch Solutions allows our partnering distributors to be able to meet these eXacting requirements"

fetch Solutions provides as a SaaS an "e-Catalog" Tool that the mid-tier distributors, mid-tier component manufacturers, and the Manufacturers Representatives will need for survival and success. The "e-Catalog" will provide information for all Supply-Chain Partners to access 24/7.

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Lastly, Brian Brown will be sending to the Simcona Electronics Management Team this Blog URL ( http://simcona.blogspot.com) to read industry articles that validate why all Tiers (Top, middle, and small) of the electronic components channel will require an "e-Catalog" to display on a self serve basis all the product information as well as to provide self-serve customer service and sales. The dramatically reduced expense advantages, combined with the added sales benefits is your recipe for a R
ROBUST NET PROFIT each month and at the end of the year.

You may be asking by now the question why Arrow and Avnet are not promoting their own e-Catalog? This is simply because they are attempting to slow down the transformation of marketing their products the Traditional Way and building out an "e-Catalog" using the Internet way.... which is the future of component distribution.

The reason why they have NOT been providing leadership to the components industry is because with their 80 -100 Global Sales Divisions, and their employee payroll-- which is enormous!!!.....They will not be competitive with the "e-Catalog" houses......both Catalog distributors and the mid-tier distributors such as Simcona Electronics will have the decided advantage -- and the Significant No Sales Commission for the new Internet orders.

I am not going to suggest that they will perish, but clearly, they cannot compete on the Internet and maintain the huge "brick and mortar footprint" around the globe and pay the huge payroll. Can you imagine the near term bloodbath if they became "e-Catalog" believers. Their Inside and outside sales force would rebel....and the customers will convert to the mid-Tier e-Catalog distribution suppliers for Instant Product Information.

That is All for now.

Thank You for your interest and attention!

T X Cronin Jr
e-Marketing Consultant
cronin strategic partners

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